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Here are the 5 clusters that comprise the criteria to assess each and every POS in terms of sales performance. They also guide you in the selection of the most adequate decision levers to improve the performance of your sales network

 

This cluster assesses whether the location is the most adequate for the POS in terms of accessibility, lead traffic, brand notoriety in the catchment area and adequacy between leads and your business development target

 

This cluster assesses whether you take all the necessary actions to find the best prospects

 


acquisition
conversion
This cluster assesses whether the sales force is adequately organised in order to achieve the highest conversion rate

 

This cluster assesses whether your relationship with clients is so organised that you can gain the loyalty and the satisfaction of the customers as much as possible

 


relashionship
optimized
This clusters assesses how far the sales performance of your POS is optimized by means of a higher process maturity of your sales organisation in order to improve the customer average basket and the up&cross selling

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